The enchanting season of Halloween has cast its spell on TikTok, transforming the platform into a haunted haven of creativity and spine-chilling trends.
TikTok users are embracing Halloween with unparalleled enthusiasm, showcasing a mesmerizing array of eerie delights and bewitching novelties. In this mystical atmosphere, ecommerce businesses stand at the crossroads of unparalleled opportunities.
Let’s take a look at the best selling products on TikTok shop with the keyword ‘Halloween’. We can obtain this list easily on kalodata.
No.7 – Halloween Ghost Deadlift Embroidered Sweatshirt
On the 7th place we have a sweatshirt with a cute dead-lifting ghost (nice pun).
Sales Strategy
- The seller didn’t need affiliates or livestreams.
- All it took was one viral video.
- In the video, they demonstrated how the sweatshirt was made.
At $45 apiece, this sweatshirt accumulated more than 400 sales within a week, generating a revenue of around $20k.
No.6 – Meoky 1 Piece Halloween Vacuum Flask
This product is a large cup with a ghostly pattern.
Sales strategy
- Mixed conent of videos and lives.
- Around 16 affiliates made content on this products.
- The Top 1 seller made multiple videos on the cup, focusing on different aspects of the product.
- Some affiliates made sales on lives. One particularly selling one is the streamer using the cup while chatting with the audience.
At $32.25 apiece, this product accumulated $22k of revenue within a week.
No.5 – Halloween Ghost Blanket
A nice blanket with soft texture.
Sales strategy
- 26% Discount
- 100% video sales.
- 4 people made videos on this blanket.
- The top selling one has the content creator asking “why would anybody spend $34 on a blanket” and then following up with a quick unboxing.
At a now discounted price of $25, this products sold $27k in a week.
No.4 – Scream Vintage Halloween T-Shirt
A horror movie themed T-shirt.
Sales strategy
- Mostly sold by videos.
- Creators made a series of similar videos to showcase the products. The creator didn’t sell in these videos , strictly speaking. She was wearing the shirt while responding to the questions from the audience.
At around $31, the product made $31k in revenue.
No.3 – Bluey Halloween T-shirt, Sweatshirt, Hoodie
Shirts with cute ghosts (Bluey style).
Sales strategy
- Organic search sales with affiliate videos.
- The shop seller didn’t have any content on the product. It got discovered for its distinct design (and keywords). The traffic did not come directly from TikTok content.
- Some affiliates helped spread the words. This particular one didn’t even feature the shirt. The scene consist entirely of someone pouring coffee beans into a jar. (It didn’t even have a title!)
- Even the content creator was surprised that it went semi-viral.
At $37, the total revenue within a week was $37k.
No.2 – Vintage Embroidered Fall Sweatshirt Inspired Halloween Peanuts Snoopy Pumpkin
Everybody loves Snoopy.
Sales strategy
- Very low prices.
- Mostly sold by videos.
- Most of the videos focused on showing the cuteness of the design. The product basically sold itself.
- Fun fact: this particular livestream session, of a man rapping and chatting in his car, made exactly 1 sale of this shirt.
At around $50, this Snpopy and pumpkin shirt achieve a sales revenue of $65k in a week.
No.1 – Women’s 2pcs Halloween Pyjama Set
Tank top and short skirt set.
Sales strategy
- Affiliates. A lot of them.
- More than 40 people participated in promoting this product.
- Most of the sales came from short videos. Most are standard show and tell.
- Apparently it also got some attentions from male customers as well.
At an extremely low price of around $3, the set made a whopping $142k in just a week.
Summary
There are a few things we can learn from these products and their sales strategies.
Videos can drive more sales
Videos have proven to be potent sales tools, surpassing Livestreams in impact, especially when combined with strategic advertising.
Affiliates matter
Affiliates significantly amplify a brand’s reach. A case study by Impact Radius found that businesses that leveraged affiliate marketing saw a 45% increase in traffic. This traffic surge often translates into higher sales. Affiliates act as trusted voices, lending credibility to products, which can greatly influence potential buyers’ decisions.
Get more people involved to promote!
Discounts are important.
Many people are price sensitive. Discounts wield significant psychological influence.
Be creative with your selling videos.
Creativity is the cornerstone of successful selling videos. Gone are the days of mundane product displays. Modern consumers crave innovation and entertainment. Crafting imaginative and visually appealing selling videos not only grabs attention but also establishes an emotional connection with viewers.
Hopefully with these example, you can learn to select and promote your Halloween products.
Visit Kalodata for more insights on TikTok ecommerce analytics. It is one of the top 7 tools for TikTok influencer research.
