As influencer marketing on TikTok continues to grow in popularity, it’s important for ecommerce businesses to find the right tools to help them succeed. With the rise of TikTok, a popular social media platform known for its short-form videos, influencer marketing on this platform has gained significant traction.
If you’re looking to leverage TikTok for your influencer marketing campaigns, here are the top 7 places to consider:
1. Kalodata
Kalodata is the leading TikTok ecommerce analytics tool that offers comprehensive insights and analytics for influencer marketing. With its user-friendly interface and advanced filtering features, Kalodata allows businesses to identify top-performing influencers by sales, and optimize their marketing strategies.
Homepage: www.kalodata.com
Features: Comprehensive analytics, influencer search with contact, advanced filtering on` category, content review.
Pricing: US market currently available for free. Other countries offer a 7-day free trial. Paid plans starts with $11.9/month.
User rating: 4.5/5
Downside: UK market currently unavailable.
Best for: TikTok influencers, brands, researchers
2. HypeAuditor
HypeAuditor is a popular influencer marketing tool that provides users with audience demographics and engagement rates for influencers. With HypeAuditor, users can easily find the right influencers for their brand and track their campaign performance.
Homepage: https://hypeauditor.com/
Features: Audience demographics, engagement rates, influencer search.
Pricing: Custom pricing.
User rating: 4.3/5
Downside: Might be a bit expensive comparing to other tools.
Best for: Brands.
3. Influencer.co
Influencer.co is an influencer marketing platform that provides users with a database of over 3 million influencers across various social media platforms, including TikTok. With Influencer.co, users can easily find the right influencers for their brand and track their campaign performance.
Homepage: https://influencer.co/
Features: Large influencer database, campaign tracking, influencer search.
User rating: 4.3/5
Downside: Campaign reporting is very basic.
Pricing: Starting from $0.
Best for: Small and medium businesses.
4. Upfluence
Upfluence is an all-in-one influencer marketing platform that provides brands with access to an extensive database of influencers, CRM tools to manage their collaborations, and performance analytics to track the success of their campaigns. While its pricing may be higher for smaller businesses, its features make it a popular choice among larger brands.
Homepage: https://www.upfluence.com/
Features: Integration with Shopify, Woocommerce, Magento, and tools like Klaviyo, mailing & campaign management.
User rating: 4.1/5
Downside: Steep learning curve. Not too user-friendly.
Pricing: Custom pricing.
Best for: Large brands.
5. AspireIQ
Aspire is the leading marketing platform for positive influence at scale. Find creators, manage campaigns, create ads & drive revenue all in one place.
Homepage: https://www.aspire.io/
Features: Influencer search, campaign tracking, content management.
User rating: 4/5
Downside: Doesn’t vet the influencers well. Cost too high.
Pricing: Custom pricing.
6. Grin
Grin is an influencer marketing platform that offers a comprehensive suite of tools to help brands find and collaborate with influencers. Its features include a robust influencer search engine, campaign management tools, and detailed analytics to track the performance of your campaigns.
Homepage: https://grin.co/
Features: Easy payment process, influencer analytics, integrates with Shopify
User rating: 4.2/5
Downside: No additional performance metrics
Pricing: Multiple pricing tiers
7. Klear
Klear is an all-in-one influencer marketing platform – connecting your brand to the right influencer with the right audience for maximum ROI.
Homepage: https://klear.com/
Features: Social media conversations monitor. Minimalistic UI.
User rating: 3.9/5
Downside: Complicated to set up. Limited search and filtering.
Pricing: Custom pricing.
More on TikTok ecommerce.
