Thinking of starting a TikTok shop? Many of our clients at kalodata have wondered: how it’s different from a regular local store? Let’s break down how to run a local shop and apply the same ideas to your TikTok shop. We’ll explore all the exciting possibilities in this new digital world.
Steps to open a shop
Product Selection
The first step is to choose your field. Are you selling things or offering services? Food, electronics, or customized event planning? Focus on what you’re good at and passionate about.
Location
It’s always location, location, location. If you’re planning to open a family-friendly restaurant, a suburban area would be ideal. However, for a high-end luxury boutique, consider an upscale neighborhood for the best fit. The right location can significantly impact your business’s success.
Renovation
Stand out and impress your customers by showcasing the best of what you have to offer. Make it your priority to deliver a top-notch customer experience, ensuring that every interaction leaves a lasting positive impression.
Product Display
Next, we ask ourselves: How can we arrange our products in a way that makes it easy for customers to spot our top-quality items as soon as they walk into the store?
We also consider the most effective display format to showcase the unique selling points of each product. By thoughtfully organizing and presenting our merchandise, we want to create a shopping environment where our customers can quickly find and appreciate the high-quality products we have available.
Customer Acquisition
Draw them in! Make some noise! Hawk louder! We want to capture the attention of our target audience, and letting them know all about us
Conversion
Once we have our customers’ attention, our sales skills come into play.
Understanding their needs and preferences is key to guide them towards what they want the most. By actively listening and engaging in conversations, we can build rapport and trust, creating a positive shopping experience.
This is the most important link in the sales cycle.
Transaction
They pay, we deliver.
And now, we complete a successful transaction cycle
Steps to Open a TikTok Shop
When we look at how to open a TikTok shop, we see it’s nearly the same as opening a local store.
Account Category
The first step is, you might have guessed it, picking a category. This decision shapes your account’s direction, encompassing your style, persona, and products.
Registration
The location of your shop on TikTok is your account. You need to register for an account and a shop to operate.
Homepage
You now have an empty homepage. It’s the very place people will visit. To make a strong impression, we must renovate the page to appear professional, trustworthy, and engaging. Enhancing the user experience will enable them to get to know us better and build a positive connection.
Short Videos
We don’t have physical spaces for our products to show, but we have something different (dare I say better?). Short videos offer a fantastic opportunity to present and demonstrate the uniqueness of our products, captivating our customers’ attention in an engaging way.
Traffic Acquisition
Once the products are displayed on our videos, the next step is to find our customers and entice them to visit our shops — whether it’s our website or our TikTok shop. We’ll strategically attract their attention, and create a compelling allure to draw them in.
Conversion
Optimize our landing page to boost conversion. By carefully designing the UX of the page, we increase the likelihood of customers making a purchase.
Moreover, the landing page provides an excellent opportunity to expose customers to other products they might be interested in, encouraging them to explore and potentially add more items to their cart.
Transaction
They pay, so we deliver.
As technology continues to shape the retail landscape, both TikTok shops and local stores present unique opportunities for entrepreneurs and sellers. The choice between the digital realm of TikTok and the traditional charm of a local store depends on various factors, such as target audience, business objectives, and personal preferences. Ultimately, successful businesses will leverage the strengths of each approach to provide memorable shopping experiences for customers in this ever-evolving retail era.
If you’re interested in learning more about kalodata and TikTok ecommerce, check out our next post here.
