Introduction to TikTok Shop Tab
The Shop Tab, sometimes referred to as ‘shopping mall’ in kalodata, is like the main storefront for TikTok Shop, giving your products more visibility beyond live streams and videos.
You can find it at the top of your TikTok app under the “Shop” section. It’s a cool new way for your products to be seen without sellers having to create tons of content. This means more diverse and personalized product suggestions for you!
Right now, the Shop Tab is growing fast in terms of how much business it’s doing. People usually find stuff in the Shop Tab through searching, recommendations, and checking out the daily deals in the “Today’s Deals” section. And guess what? There are even special promotions and subsidies for shops in the “Today’s Deals” section.
How to Qualify for the Shop Tab
- Ensure your products are active and in stock.
- Address any underlying issues, such as Intellectual Property Rights (IPR) concerns, restricted or prohibited sales, low-price tactics, or inappropriate content styles.
- Improve the quality of product information. (more details below)
- Ensure compliance with key metrics, including Late Dispatch Rate (LDR), Seller Fault Cancellation Rate (SFCR), and Negative Review Rate (NRR). Refer to the screenshot below for your shop’s Health metrics, and strive to maintain them in the green zone.
Optimize Product Info for Searches and Recommendations
Product Information Requirements
- Product Title: Minimum of 10 characters.
- Product Images: Highlight the main product, with a white background. Images should not be blurry, compressed, or stitched. Avoid any added trademarks, text, borders, or watermarks.
- Minimum of 5 main images.
- Product Details Page: Clear description with accompanying images. Text should be well-structured, with a minimum of 500 characters.
Shop Tab Showcases: Dos and Don’ts
DOs
Let’s look at Homeika Dog Grooming Kit, 3L Dog Hair Vacuum with 99% Pet Hair Suction Power, Silent Pet Vacuum Groomer, Dog and Cat Hair Removal Brush. We can find this product in kalodata here:
Let’s breakdown how they optimize their product page for Shop Tab:
- Main image
- High-definition cover image
- Flash sales for attraction
- White backgrounds
- 5+ images
- Product Detail Page
- Brand Verification: Homeika
- Visual and informative: describe product features in segmented texts
DON’Ts
Let’s look at some negative example and try not to repeat the mistakes
| Unsettling |  |
| Sexual |   |
| Low-quality |    |
| Too abstract |   |
| Not enough info |  |
Bonus Tips
- If your product is listed on Amazon with good sales, you can use the UPC code to increase its chance of exposure.
- A benchmark for sales: 30 orders within 7 day is considered good.
- Products with price advantages will get discovered easier
Other Common Questions
Q: Why can’t I find my product in Shop Tab
A: Check whether the Health score and product info quality meet the requirement. Fix them if below par, otherwise contact your AM for help.
Q: How can I check the performance of my shop in Shop Tab
A: Seller center does not enclose this information. You can use tools like kalodata to get more Shop Tab insights.
