TikTok shop US Black Friday
On October 27th, the TikTok Shop cross-border e-commerce black Friday and Cyber Monday promotion was officially launched, kicking off the “Black Friday Early Bird” event. It is reported that this Black Friday and Cyber Monday promotion will last for 35 days, during which TikTok Shop will launch multiple rounds of promotions including “Black Friday Early Bird, Home, Digital, Fashion, and Carnival” until November 30th.
In addition, as the largest-scale platform event of TikTok Shop cross-border e-commerce in the annual plan, this promotion will also bring together resources from the United States, the United Kingdom, and Saudi Arabia for the first time.
it’s reported that, as TikTok Shop’s second largest global station, during this promotion, TikTok US will provide discount subsidies of up to 50% to attract sellers to participate in its Black Friday plan.
Currently, many foreign media are optimistic about TikTok Shop’s first Black Friday and Cyber Monday promotion in the United States, indicating that it may launch an attack on Amazon’s status. Some brands have already received considerable returns from TikTok Shop. For example, Amazon‘s native Wyze sold nearly 40,000 units on TikTok in September at a price of $33.99. TikTok US has had a quite impressive sales performance in the past week. Many shop owners have taken the opportunity of this first promotion to use it as a “springboard” to drive the overall sales and traffic of their shops. Next, we will enter the analysis of sales data for TikTok Shop’s US station’s “Category Week List” and “Shop Week List” for this week (October 31 – November 6), helping sellers understand the latest market situation of TikTok Shop’s US station and grasp trends in product selection.
GMV breaks $10 million, personal care and women’s clothing categories sell well in the US
The data in this week’s list basically summarize the real data for the first week of TikTok’s “Black Friday Early Bird” event.
According to Kalodata‘s category list, the mainstream hot-selling categories are “Beauty & Personal Care” and “Women’s Wear & Underwear”, with GMV reaching 15 million US dollars and 11 million US dollars respectively. The data is far ahead of other categories on the list.
In the category of beauty and personal care products, personal care health products such as hair conditioner, toothpaste sets, curling irons, and body fragrance products have all sold very well this week. Obviously, with the increasing frequency of social media usage, the beauty and personal care industry has gradually recovered from the impact of the epidemic and begun to flourish. We can see on Kalodata that a hair conditioner product called “Black Castor Oil” has become very popular in the US recently, selling 151,800 units since its launch, with a total sales value of 780,000 US dollars.
Women’s wear and innerwear categories are seeing a trend this year towards sportswear, leggings, high-waist tights and other clothing styles with a solid color and a one-piece design.
The second tier includes “Mobile Phones & Electronics”, “Outdoor Sports”, and “Health”. These three categories occupy the third, fourth, and fifth places on the list, with a similar GMV ranging from 3 million to 4 million US dollars. In the category of mobile phones and electronics, children’s smartwatches and educational game consoles priced at less than $10 have also sold well this week with weekly sales exceeding 20,000 units.
Close behind are “Home Supplies”, “Computer & Office”, “Food”, and “Furniture”, with GMV ranging from 2 million to 3 million US dollars. It is worth mentioning that these two categories have entered the list for the first time this week, indicating strong market demand for these products during the promotion period.
“Furniture” store ranks first in sales promotion list, selling 9,362 items on a single day.
Compared to previous periods, the Top 10 list of this period includes 2 new stores in addition to the same old faces. Here are the new stores’ data:
Hoga Store, which ranks seventh in the list, mainly sells furniture. The store has a weekly sales volume of 12,350 items. Its best-selling product is a “rubber mop”, which has sold 10,636 items this week.
wavytalk, which ranks ninth in the list, mainly sells beauty and personal care products. The store has a weekly sales volume of 20,543 items. Its best-selling product is a “5-in-1 curling iron”, which has sold 12,534 items this week. According to the ranking data, the first-ranked store Sweet Furniture is a furniture store that has suddenly increased its sales recently. Thanks to the recommendation of influential people, it has sold 21,800 products in the past seven days at prices ranging from 50toThis week, the store sold 26,387 items with a total sales volume of about 1.94 million. Among them, the best-selling products “Sweet furniture Criss Cross Chair” sold 11,281 items in a single week.
It can be seen from the Kalodata details page that this $84.79 chair suddenly became popular on October 17th, with a single-day sales record of 2,985 items. It has also sold very well in recent days.
In addition, O QQ’s “short-sleeved bodysuit” with a price of $35.09 is the best-selling women’s clothing item this period. According to data, the “short-sleeved bodysuit” has been popular since October 28th when it was recommended by influential people, and its sales have continued to increase. On November 1st, it achieved an amazing sales volume of 5779 items.
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