If you check the sales figures for TikTok in the US from last week on kalodata.com, one product really catches your eye amidst all the beauty and personal care items. Discover how to make money on TikTok as we spotlight the exceptional performance of this particular product.
This book, titled “The Shadow Work Journal: A Guide to Integrating and Overcoming Your Shadow,” skyrocketed to the top 3 spot on the chart, raking in an impressive $467k.
We can observe from this TikTok recap that the majority of the revenue, generated at $20 per copy, primarily originated from short videos.
Leading the pack in promoting the book is the account @zenfulnate, securing sales exceeding $100k.
Creators often share their personal experiences with the guidebook in short product endorsement videos. They may also provide tutorials on using the diary.
The topic of “mental health” has been repeatedly brought up in the post-pandemic era. Previously, TikTok’s official shares about American consumer trends also mentioned, “The media trends to watch for in 2023 are: influencer marketing, TV advertising, managing mental and physical health, increased transparency and trust.”
The rising popularity of psychology guidebooks making it to the bestseller list indirectly confirms this point. This also suggests that TikTok sellers should pay more attention to official information when running their TikTok businesses.
Considering this TikTok recap, sellers should prioritize authoritative information. With the platform’s wide reach, they can positively contribute to mental health discussions. Promoting credible products and valuable services is crucial. This not only aligns with the psychology interest but also builds trust and credibility, benefiting businesses in the long run.
If you’re interested in learn more about TikTok shops and analytics, check out posts like this.
