One of the most challenging aspects of handling a TikTok account arises when TikTok tags your carefully-crafted videos as low-quality. Once these labels are affixed, your TikTok video’s visibility becomes highly constrained, often resulting in only dozens of views. Even if you manage to improve by making changes, the views increase without a corresponding increase in engagement, let alone sales.

Of course, these penalties are relatively mild. In more serious cases, your content might be hidden, removed, or warned. The platform might temporarily suspend your privileges as a content creator, and take down any links to products within your videos.

Next, let me share with you 4 steps that kalodata suggests to create high-quality content that the platform appreciates.

Photo by Wahid Khene on Unsplash

Diverse and Innovative Content

Make sure your content is diverse and innovative.

You can achieve this by:

  • trying new presentation styles
  • experimenting with different layouts or filming and editing techniques
  • record your videos in different locations to offer viewers fresh perspectives
  • adjust your content according to your target audience, incorporating current trends.

Make your content more unique, reflecting your personal attributes. Remember, TikTok users come from various backgrounds, cultures, and environments. So, keep an open mindset while creating content, be culturally sensitive, and always consider how others will perceive your TikTok video.

Be Authentic and Honest

When promoting products, be transparent and honest. Provide genuine and unbiased reviews when showcasing products, covering both their strengths and weaknesses. Display how you use your products in real-life scenarios.

Engage with Your Audience

Interaction is key. Live streams demand high interaction, and the same applies to TikTok video. To increase your popularity and gain more platform support, you need significant engagement data.

Demonstrate Professionalism

Professional content is reflected through various means: thorough understanding of the products you’re promoting, including their history; accurate information about products (like prices, specifications, shipping costs); appropriate pacing and sound volume to ensure high-quality video and audio; and avoiding pushy or overly sales-oriented approaches.

Have you learned these steps? For more TikTok e-commerce tips, please visit kalodata.com, or other posts on TikTok business analytics (like How Much Money Can TikTok Shops with 200k Followers Make?)

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