Data
Here we see a list of independent (not belonged to a seller or brand) US TikTok shop accounts with more than 200k followers from kalodata.com. There are currently 445 of them (Aug 2023). Export this list into an excel file and we can see the distribution of revenue.
Among the 445:
- 1 had a weekly revenue of $179k.
- 8 had a weekly revenue between $50k to $100k
- 38 had a weekly revenue between $10k to $50k
- 32 had a weekly revenue between $5k to $10k
- 120 had a weekly revenue between $1k to $5k
- 157 had a weekly revenue between $100 to $1k
- 89 had a weekly revenue below $100, the lowest being $4.1
Insights
From these numbers we can see that:
- Big Differences: These TikTok shops make different amounts of money each week. Some do really well, and others not so much.
- Super High Earner: One TikTok shop made a huge $179k in a week. This shows that some shops can make a lot of money if they’re doing things right.
- Medium Earners: Eight shops made between $50k and $100k every week. This is a good chunk of money, and it means some shops are consistently making decent income.
- Okay Earners: Thirty-eight shops earned between $10k and $50k every week. It’s a mixed group, showing that different factors affect how much they earn.
- Going Lower: As we go to lower earnings, more shops fall into those categories. This means more shops make less money.
- Not Making Much: About 89 shops earned less than $100 every week. This means not all shops are making big money, and some are struggling.
- Ups and Downs: Some shops are finding it tough to earn much, with the lowest earning just $4.1. This tells us that not all shops are equally successful. But it also means there’s room to improve, even for shops making less.
These numbers show that TikTok shops with lots of followers can make different amounts of money. Some do amazingly well, while others don’t. This helps us understand that shops use different tactics to connect with their audience and make money. It’s a mixed bag of challenges and chances for shops to grow and make more money.
If you’re interested in more TikTok shop content, check out posts like this.
