TikTok’s popularity surge has turned it into a top ad platform. Tools like PipiAds provide valuable insights into ad performance. But with stiff competition, it’s smart to check out other ad spy options. This blog post will cover the fundamentals of TikTok ads and introduce you to 5 alternatives to PipiAds worth exploring.
What is TikTok Ads and Why You Should Care
A TikTok ad is content, usually full-screen videos, that a brand or creator pays to display on the platform. TikTok Ads serves as a powerful marketing tool for businesses and creators to tap into TikTok’s massive, highly engaged user base, promote their offerings, and drive various campaign objectives through creative, native ad experiences.
Benefits for brands/sellers
Proven ROI
- TikTok advertising has demonstrated its effectiveness, with businesses reporting solid returns on investment from their campaigns.
Reach Target Audiences
- TikTok’s advanced targeting options allow businesses to precisely reach their desired audiences based on factors like location, interests, and demographics.
Leverage User-Generated Content
- TikTok’s Spark Ads feature enables businesses to amplify user-generated content, providing an authentic and cost-effective way to advertise
Benefits for creators/affiliates
Increased Visibility
- TikTok Ads can significantly boost a creator’s reach by promoting their content to a larger and more targeted audience. This increased visibility helps in gaining more followers and engagement.
Audience Growth
- TikTok Ads can help creators rapidly grow their audience by reaching users who are likely to be interested in their content. This targeted approach ensures that the content is seen by users who are most likely to engage with it.
Enhanced Credibility
- Running ads on TikTok can enhance a creator’s credibility and professional image. It shows that they are serious about their content and willing to invest in growing their presence on the platform.
These are the 5 best PipiAds alternatives that we recommend:
Kalodata
Kalodata stands out as a robust TikTok shop data analytics tool, offering profound insights into trending products. Its user-friendly interface ensures effortless navigation, presenting data in a digestible format for even the newest users.
Tailored for beginners, Kalodata proves to be the optimal tool for those starting their journey into TikTok analytics, providing a seamless learning experience.
Homepage: kalodata.com
Pricing: Monthly plans from $16.9. 7-day free trial available.
Features:
- Advanced filtering by category and growth trends
- You can see the best selling videos associated with the products
- Easy access to shop and creator data
- Easy to use UI and visualization of sales
- Multi-language support
User rating: 5/5 [from product hunt]
Downside: Starter plans don’t have access to shop detail pages.
BigSpy
BigSpy is a comprehensive ad spy tool that supports multiple social media platforms, including TikTok. It provides detailed insights into ad campaigns, making it a favorite among marketers and advertisers.
Homepage: https://bigspy.com/adspy/tiktok/
Pricing: Free plan available; paid plans start at $9 per month.
Features:
- Large ad database covering multiple platforms
- Advanced search filters and ad discovery tools
- Competitor analysis and ad trends
User rating: 5/5 [from producthunt]
Downside: The free plan has limited features, and some users report occasional data inaccuracies.
Anstrex
Anstrex is a versatile ad spy tool that provides insights into ads across various platforms, including TikTok. It is known for its comprehensive ad data and advanced analytics features.
Homepage: https://app.anstrex.com/
Pricing: Starts at $69.99 per month
Features:
- Wide range of ad networks covered
- Detailed ad analytics and performance metrics
- Customizable dashboards and reports
User rating: 4.8/5 [from capterra]
Downside: The pricing is on the higher side compared to some other tools.
AdSpy
AdSpy is a powerful ad intelligence platform that allows users to explore ads from various social media platforms, including TikTok. It is known for its extensive database and advanced search capabilities.
Homepage: https://www.adspy.com/
Pricing: Starts at $149.99 per month
Features:
- Access to millions of ads from different social media platforms
- Advanced filtering options to narrow down search results
- Detailed ad analytics and performance metrics
User rating: 4/5 [from sharetool]
Downside: The platform can be overwhelming for beginners due to its extensive features and data volume.
SocialPeta
SocialPeta is a comprehensive ad intelligence platform that covers multiple social media networks, including TikTok. It is designed to help marketers gain insights into ad trends and optimize their campaigns.
Homepage: https://socialpeta.com/
Pricing: Starts at $99.99 per month
Features:
- Extensive ad database covering multiple platforms
- In-depth ad analytics and performance tracking
- Competitor analysis and ad creative insights
User rating: 4/5 [from sharetool]
Downside: The platform can be quite complex for beginners, requiring a learning curve to utilize all its features effectively.
Each of these tools brings unique strengths to the table, catering to different needs and budgets. Whether you are looking for detailed analytics, user-friendly interfaces, or comprehensive ad databases, you can find the right tool to boost your TikTok advertising success. By leveraging these alternatives, you can stay ahead of the competition and create more effective, engaging ad campaigns.
