Getting Noticed on TikTok: How to Create Ads That Connect with Gen Z
Scroll through TikTok for five minutes and you’ll quickly realize — this isn’t your typical social platform. Tiny dances, viral memes, OOTD videos, cooking tutorials, comedy sketches…the variety of content is endless. But that same eclecticism and creativity now extends to advertising on TikTok. Brands that leverage the platform’s unique format and culture can craft…