The most popular products in August
When it comes to thermal flasks, the common perception is that they are only in demand in cold or health-related contexts, but is this really the case? Over the past two years, outdoor activities have been gaining global popularity, including camping, hiking, and cycling, among others. Outdoor enthusiasts have higher equipment requirements, especially when it comes to staying hydrated outdoors. This has directly increased the market demand for thermal flasks. According to relevant data, the global thermal flask market reached $3.79 billion in 2020, and it grew to $4.3 billion in 2021. It is projected to reach approximately $5.7 billion by 2028, with a compound annual growth rate of around 4.17%.
With this market background in mind, we used Kalodata to examine the sales of thermal flasks on TikTok. It’s evident that in the Philippines’ top 10 best-selling products for August, thermal flasks claimed two positions, ranking first and ninth. This clearly illustrates that there is a significant sales market for thermal flasks in the Philippines.
Kalodata data reveals that this thermal flask achieved sales of $1.71 million (82.93 million pesos) through the online store, accounting for 86% of the total revenue. Short videos and live streaming only accounted for 1.5%. This underscores the importance of optimizing product listings and effectively managing the online store when engaging in TikTok e-commerce.
Why it succeed
Upon entering the product details on Kalodata, we can observe several strategies employed for high-converting short videos. These videos emphasize the product’s price, mentioning it as 200 pesos (approximately $4) in the title. The video content highlights the thermal flask’s insulation capabilities, accentuating its cost-effectiveness.
Additionally, the product listings showcase various features such as different strap options, colors, capacities, and usage scenarios. This approach enhances the perceived value of the thermal flask, catering to the diverse needs of users based on both price and quality considerations.
Notably, the product is complemented with various stickers and do-it-yourself (DIY) elements, leading a trend in personalizing thermal flasks. This enhances the aesthetic appeal of the AquaFlask thermal flask, offering consumers a unique and enriched shopping experience. It perfectly aligns with consumer psychology, cleverly encouraging users to share their experiences and generate more interest in the product.
The rise of local brands
AquaFlask, being a local brand in the Philippines, managed to achieve exceptionally high sales in a short period. This success can be attributed to the product’s excellent quality and outstanding value for money. Furthermore, their keen understanding of consumer psychology played a significant role. They skillfully combined product advantages, consumer demands, and market trends, aligning with local consumer preferences while also exploring new market opportunities, providing a continuous source of momentum for brand development.
The above analysis covers the top-selling thermal flask product in a TikTok store in the Philippines. Do you have any other products you’d like to learn more about? Feel free to leave a comment!
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